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Easy Online Course Builder
1 Really, really, really, really, really important information ...
Welcome (5:36)
Getting the best out of this course (4:38)
Help! Where to get it when you need it (11:24)
The Online Course-Taker's Mantra (6:28)
Chunk it, baby! (4:42)
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2 Finding Your Topic
Why finding your topic is important (4:02)
Finding your topic easy method 1: preferences (10:24)
Finding your topic easy method 2: trends (9:54)
Finding your topic easy method 3: questions and comments (7:06)
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3 Your Ideal Learner
Why knowing your ideal learner is important (4:28)
Knowing your ideal learner easy method 1: who's asking? (8:56)
Knowing your ideal learner easy method 2: visualisation (5:12)
Knowing your ideal learner easy method 3: Google images (6:30)
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4 Competitor Analysis
Why competitor analysis is important (4:18)
Competitor analysis easy method 1: Google search (11:24)
Competitor analysis easy method 2: Amazon best sellers (10:08)
Competitor analysis easy method 3: marketplace search (13:20)
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5 Refining The Topic
Why refining the topic is important (3:02)
Refining the topic easy method 1: Google sentence completion (4:22)
Refining the topic easy method 2: YouTube search (5:34)
Refining the topic easy method 3: asking questions (6:30)
6 Title, Benefits and Features
Why the title, benefits and features are important (4:44)
Key questions (13:46)
Analogies, synonyms and alliteration (8:46)
Dynamic words (6:40)
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7 Course Structure
Why course structure is important (4:20)
Basic building blocks (8:48)
Course mapping: logical method (9:44)
Course mapping: creative method (12:23)
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8 Detailed Mapping
Why detailed mapping is important (3:24)
Getting the lowest level (9:24)
Recreating the learning (11:14)
Learning outcomes (6:46)
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9 Delivery and Downloads
Why delivery and downloads are important (5:16)
Delivery (13:44)
Downloads and images (11:16)
Interaction (7:24)
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10 Sales Page
Why a sales page is important (3:54)
Types of sales page info (5:14)
Standard sales page layout (6:24)
Other sales messages (4:42)
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11 Recap and Next Steps
Why a recap is important (2:28)
What's next? (3:32)
Further options (7:08)
Staying in touch (6:18)
Thank you and goodbye! (4:12)
Why competitor analysis is important
S4 L1 Why Competitor Analysis is Important.pdf
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